Riding on Emirates Airline’s massive international expansion, Emirates Holidays, the airline’s tour operating arm and the leading wholesale tour operator in the Gulf and Middle East has launched its largest-ever range of holidays with the 2008-09 edition of its signature A World of Choice brochures.

Flexible, affordable and quality holidays to over 120 stunning leisure destinations in almost 40 countries are showcased in four volumes of the Emirates Holidays’ A World of Choice 2008-09 brochures, featuring the Middle East, Africa and Indian Ocean; Europe and The Americas; Asia and Australasia.

The Emirates Holidays brochure launch - one of the most looked-officially launch the latest edition of Emirates Holidays ‘A World of Choice’ brochures.

Forward-to events in the travel industry calendar - was a resounding success this year, playing host to a full-house of over 400 travel agents from the Middle East, Europe, Asia and Africa; more than 120 National Tourist Offices and Destination Management Companies from all over the world; and over 4000 holiday-seekers from the UAE.

Emirates Holidays has significantly ramped up its product, and the entry of Venice, Newcastle, Sao Paulo, and Toronto together with 130 new hotels and more than 100 new excursions in A World of Choice 2008-09 bears testimony to this enhancement.”

New too are jungle trail safaris in Southern India; tours of ancient and modern South Korea; overnight farm stays in Australia; excursions to the white city of Essaouira in Morocco; sparkling Christmas markets in Munich; city breaks in Durban; and spa stays in several countries.

John Felix, Senior Vice President, Emirates Holidays noted: “This year we have revised the layout of all the brochures to place greater emphasis on the country. Every country is introduced through a double-page spread which showcases the most interesting roundtrip tours available, as against individual city visits.”

All hotels, apartments, lodges and resorts featured in the brochures have been personally inspected by Emirates Holidays staff to ensure they meet the needs of the discerning traveller.