| TOPCOMM marks one-year partnership with the Marketing Orchestra |
 |
 |
 |
 The global communication network,The Marketing Orchestra (www.themarketingorchestra.com)which was established in June 25, last year, iscelebrating its first anniversary on the 13 markets in the world in which it is represented. The Marketing Orchestra – Global Communication Network is a global network gathering communication agencies from all over the world specialized in tourism, transports, luxury and lifestyle. Created from a joint initiative led by several communications professionals, The Marketing Orchestra lists among its members Martinengo – Global Marketing Communication (Milan), Wilde & Partner (Munich), Sergat Espana (Barcelona), FD (London), Hawkins International (New York), NewellPR (Hong Kong) and TOPCOMM(Nigeria) as the only representative from Africa. As of today, the network consists of 13 agencies in 20 different markets: Italy, Germany, Spain, UK, US, China and also France, The Netherlands, Austria, Switzerland, Luxemburg, Ireland, Greece, Cyprus, Belgium, Portugal, Turkey, Nigeria, Israel and Dubai. Other markets are being researched and new affiliations will be added in the near future. During its first year of activity, The Marketing Orchestra has become a useful tool for several companies searching for a single representative to take care of their communication needs on different markets with diversified strategies. By partnering in a single network, the agencies are able to exchange opinions, know-how and skills, getting used to acting on an international level. In 2009 The Marketing Orchestra was represented at the fairs BIT and ITB by the Italian and German agencies respectively. “I am very satisfied with these first 12 months as a member of The Marketing Orchestra” said Massimo Martinengo, Managing Director of Martinengo Global Marketing Communication and President of The Marketing Orchestra “I am positive that a network such as ours is the best solution for anybody with promotional and visibility needs – be it a product, a destination or a service – and willing to penetrate several markets at the same time. In addition we plan to expand to other key markets in the near future, such as Russia, Japan, India and Latin America”. Speaking from Nigeria, Tope Ogbeni-Awe, Chief Service Officer of Lagos-based TOPCOMM Nigeria, said joing the global communication network was “in realisation of our vision to become a truly global company, we sought for a network that offers knowledge sharing , capacity building and most importantly networking. Today,our membership of this elite network of global integrated communication agencies marks the realization of our dream”. He explained that; “in this present age of globalization, economic frontiers have become boundless, providing companies international platform to be part of a larger conglomerate, leveraging upon the opportunities, yet retaining their autonomy”. “This is what the membership of a veritable global communications network like the The Marketing Orchestra will offer and this is why we are proud to be part of the international network”. The network The Marketing Orchestra (www.themarketingorchestra.com) today consists of 13 independent agencies based in Amsterdam, Athens, Barcelona, Dubai, Hong Kong, Istanbul,Lagos, London, Milan, Munich, New York, Paris, and Tel Aviv. Each agency is a leader in the respective countries in the travel, transport and tourism sectors. The Marketing Orchestra, through its members and other associates, offers integrated communication services on a global level: press & public relations, marketing, communication and sales promotion. |