The following are key challenges in driving Business Travel
- Information: Prior to BTB, there was no magazine specifically handling business tourism.
- Statistics: the Nigerians travel sector has suffered from lack of statistics of its activities. Where they exist, they are not readily accessible to the travelers and stakeholders.
- Infrastructure: poor road networks in Nigeria as well as unavailability of basic infrastructure impact negatively on Nigerian travel industry.
- Insecurity: travelers are wary of security guarantees especially in some particular parts of the country.
- Service and Productions Cost: this refers the overhead costs passed onto the travelers and customers while service in inconsistent or unprofessional.
- Bed Capacity: Nigerian hotel industry has witnessed a sudden boom in the last few years but that has only increased the demand for more beds.
According to media surveys:
Travelers and stakeholders in the travel industry need media guides to understand market developments and necessary precautions.
The limited availability of such in Nigeria has continuously hampered fast development in the industry.
Target Audience
- Educated elites who travel round the world on business concerns
- Top business executives visiting their conglomerates and franchises across the continent
- Career driven individuals working for big companies across the continent
- Travel agencies and travel management companies
- Airport authorities and concierges
- Organizations that have travel products and services
- People who love the comfort and excellent services that good hotels offer
- People with disposable income
- Media and information-loving travelers
- They have very little time to read long articles and so prefer short briefs.
- People who rent cars to move from one business destination to another
- People who want value for their travel allowance
- Companies that use the services of travel management companies
- Companies that want guide to ensure safety for their traveling staff
- Travelers who seek out shopping relieves and leisure avenues during tours
EDITORIAL OBJECTIVES
To inform and entertain the frequent and novice business traveler as well as provide a guide to extra business and leisure opportunities in the country.
SPECIFIC AIMS
- To expose readers to the many opportunities in business travel in Nigeria.
- To provide information to readers who are planning business trips.
- Capture elements of the travel lifestyle, gadgets and contrivances.
- To provide entertaining briefs for business executives on course.
BTB will avoid clichéd, preachy travel tales. It will interact with the readers and make them understand issues, policies, and activities taking place in the travel and hospitality industry.
PEOPLE BEHIND BTB
- Publisher: Tradeblazers
- Editorial director: Tope Ogbeni-awe
- Chief Operating Officer: Ame Lawani
- Staff Writer: Amara Ogbuokiri
- Design/Layout: Akaniyene Udoma
- Marketing: Eloho Anaide
- Subscription: Ese Ozimede
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